E-commerce has empowered small and medium-sized businesses to compete with more established brands. Brands adopting direct-to-consumer business models can convert traffic and retain new clients. E-commerce is the face of your company, and you need to provide an outstanding user experience and excellence to your clients to attract and retain them. One game-changing solution in this area is Oracle NetSuite. This comprehensive ERP solution goes much beyond what a traditional ERP solution can do for your business.

In this blog, let’s delve into the challenges faced by systems, the advantages of NetSuite integration for e-commerce stores, and the role of e-commerce integration software.

What is NetSuite ERP and What are its functions?

NetSuite ERP is a cloud-based business management software specially designed to streamline e-commerce operations, improve businesses, and offer an exclusive platform for managing the different aspects of a business. For online shopping, inventory management, customer relationship management, and order processing are all integrated in one single platform

The following are the essential functions of NetSuite:

Management of Core Businesses

NetSuite ERP implementation provides different sets of modules and tools to manage key business functions such as inventory, order management, HR, procurement, and more.

Cloud-based Architecture

The main strength of NetSuite is its cloud-based architecture. The software is hosted on remote servers, via the internet, and a team of experts maintains it. Cloud deployment offers many advantages that include scalability, accessibility, and updates.

ERP Functionality

NetSuite’s functionality highlights financial management, which includes accounts, ledger, budgeting, and financial reporting. It also comprises modules for supply chain management, manufacturing, inventory management, and project management, helping businesses streamline processes.

CRM Capabilities

NetSuite CRM capabilities help businesses to handle customer interactions, campaigns, sales, and various customer support activities. It offers an all-round view of customer data, helping businesses track leads and opportunities, and offer outstanding customer experiences.

E-Commerce Integration

NetSuite ERP seamlessly connects with the e-commerce marketplace, enabling B2B and B2C businesses to manage their e-commerce sales channels. It also supports features such as catalog management for products, taxation, pricing, refunds, return orders, customer data integration, real-time reporting, and so on.

Real-time Data and Reporting

NetSuite offers real-time visibility and improves business performance via personalized dashboards and reporting tools.

What is NetSuite Suite Commerce?

NetSuite SuiteCommerce is an integral part of NetSuite’s suite of cloud-based business management software, designed to help businesses create outstanding e-commerce experiences. It is designed to help businesses build and manage their e-commerce operations effectively by offering a comprehensive, cloud-based platform that integrates seamlessly with NetSuite’s ERP, CRM, and other business management solutions.

In other words, SuiteCommerce is part of NetSuite’s integrated cloud-based business management suite, that includes ERP, CRM, order management, and financials. It is specially designed for those businesses wanting to create an online store that integrates seamlessly with their entire business operation.

Here is how SuiteCommerce supports e-commerce:

Unified Commerce Platform

SuiteCommerce combines e-commerce, inventory, order management, and financials in a single platform, removing the need for disparate systems and manual data transfers. This integration ensures that data flows seamlessly between departments, with a single data source for all business operations.

Real-Time Inventory and Order Management

SuiteCommerce offers real-time visibility into inventory levels all across; thus, preventing overselling and stockout situations. It automates order processing, from receiving the order to fulfillment, ensuring orders are processed efficiently and quickly. This helps businesses maintain customer satisfaction and minimizes operational costs concerning manual inventory management.

Customizable and Mobile-Responsive Websites

With SuiteCommerce, businesses can design highly customizable and mobile-responsive websites that offer a seamless shopping experience on any device. Customize your online stores and manage specific customer needs, this improves the overall user experience.

Personalized Customer Experiences

SuiteCommerce allows brands to offer personalized experiences by leveraging customer data stored in NetSuite. Features like customized product recommendations and targeted ads drive engagement and improve conversion rates.

Advanced Search and Navigation

SuiteCommerce provides advanced search and navigation capabilities, such as faceted search, autocomplete suggestions, and filtered navigation. These features help customers find products quickly and easily which enhances the overall shopping experience.

Multi-Channel and Omnichannel Capabilities

SuiteCommerce supports multi-channel retailing, enabling businesses to sell across multiple in-store, online, and mobile channels while offering a consistent customer experience. This omnichannel approach helps businesses capture sales from multiple touchpoints and provides customers with flexible shopping options.

Key Issues Resolved by SuiteCommerce

NetSuite SuiteCommerce addresses many issues that businesses commonly face in e-commerce operations. The following highlights the key issues that SuiteCommerce solves:

• E-commerce businesses use multiple, disparate systems for inventory, order management, CRM, and financials, resulting in duplication, data silos, and inconsistencies. SuiteCommerce integrates e-commerce with ERP, CRM, and order management on a single platform, ensuring that all data is centralized and consistent.
• Manual data entry and processes lead to errors, delays, and increased labor costs. SuiteCommerce automates key e-commerce processes, thus increasing efficiency and minimizing costs.
• Managing inventory across multiple channels results in stockouts, overselling, or excess inventory. SuiteCommerce offers real-time inventory visibility across all channels, helping businesses enhance stock levels, minimize carrying costs, and enhance fulfillment accuracy.
• Wrong product information, slow loading times, and limited customization drives customers away. SuiteCommerce offers a customizable and responsive platform that delivers consistent and personalized shopping experiences across web, mobile, and in-store channels, enhancing customer satisfaction and engagement.
• Most e-commerce platforms struggle to scale as a business grows, resulting in performance issues, downtime, or may need costly upgrades. SuiteCommerce is built to scale with the business, easily managing increased traffic, more products, and higher order volumes without neglecting performance.

Wrapping Up

Integrating SuiteCommerce with your existing e-commerce store involves several steps, depending on the specifics of your current setup. If you plan a full transition to SuiteCommerce, then you need to set up SuiteCommerce as your primary e-commerce platform and migrate all data and operations from your current store. For platforms such as Magento, Shopify, and BigCommerce, you can use the NetSuite Connector to connect your existing store with NetSuite. You may also need to use NetSuite’s SuiteTalk APIs or middleware solutions such as Dell Boomi or Mulesoft to create custom integrations.

Consider working with NetSuite implementation partners or consultants with expertise in SuiteCommerce, such as Aretove to ensure a smooth and successful integration. With a deep understanding of both SuiteCommerce and NetSuite’s ERP system, Aretove can help your business bridge the gap between its e-commerce operations and the robust capabilities of SuiteCommerce.

Connect with us to help your e-commerce store scale with NetSuite.