Chatbot: A Third Eye On Marketing

“Bots have been around for ages but the reason why it is trending now is that the advancement of AI seen on products such as Google Assistant and Siri that have gone beyond a fad to become a useful product with real impact on the mass”- Pete Rojwongsuriya of Travelistly

Chatbots for future marketing

A large amount of companies are using chatbotsfor improved profitability. Some of the prominent brands usingchatbots are WhatsApp and Facebook. These conversational chatbotsare using voice commands or texts for fast resolution of customer’s problems. The chatbots are designed for offering alternative solutions to buyers helping them in making right purchasing decision. This makes Chatbots the future of marketing. Some of the prominent brands that use chatbots for their business are listed below:  

• Starbucks
• Lyft
• Fandango
• Spotify
• Whole Foods
• Sephora
• Mastercard
• Staples
• Pizza Hut
• The Wall Street Journal

Why use chatbots?

The main benefits of going for using chatbots for marketing include:

• Better customer acquisition
• Increased productivity along with enhanced revenue
• Better customer support thereby reducing the overall churn
• Reducing the cost to serve

It is important to go for chatbots as they are intelligent, effective and engaging. Giving an experience similar to when you talk to real people. It mimics conversations which reduces human follies. This can come out to be profitable for the companies all across the nation. For instance, all telemarketing jobs can be allocated to chatbots.

Best chatbots

Chatbots are already designed conversations that mimic human conversations. Here are some of the best five chatbots that are used in different sectors:

• Botsify
• Collect.chat
• Bold360
• Chatfuel
• HubSpot

Chatbot marketing strategy

Gear up your digital marketing strategy with these chatbot marketing strategy:

Future scope of chatbots 

• Launch your chatbots as a product 
• Opt for promotional tools
• Give content that is relevant
• Create an appropriate landing page
• Give instructions to your Bot to make it brief and reach it to the point

The future scope of chatbots is increasing in the coming time. Especially, when we need higher productivity and businesses are striving to create a competitive edge. In such a scenario, investing in chatbots marketing will provide ample benefits to the company. Some of them are listed below:

• It will give personality to the brand
• Creating ample opportunities for personalization
• Taking direct insights from the users
• Having engagement beyond clicks

Final word

In the end, chatbots are new marketing channels leading to higher customer conversion rate. As per a Credence Research, the chatbot global market is expected to grow within the year 2016 to 2023. By the year 2020, around 85 percent of interactions will be managed by chatbots. More than 10, 000 developers are installing chatbots in the facebook messenger. All this ensures a change in marketing strategies with higher conversion rates as machines are better in covering human follies. Thus, building brand reputation and adding more profitability to the business enterprise.